The mark consists of the Chinese character for "xin" (meaning trust, believe, letter) and the Chinese character for "quán" (meaning maintain, complete) above three rectangles, all in the center of an icon representative of the sun.
The color(s) red is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "xin" and "quán" and this means "trust, believe; letter" and "maintain; complete," respectively, in English.
The English translation of /lóng/ and /pin/ in the mark is dragon and things; quality.