The mark consists of a unified word and design mark, where the lowercase letters of "pure heart" are elegantly styled in the distinctive GARET font, with spaces artfully placed between each letter, all presented in black. The mark is adorned with a stylized heart element, gracefully situated at the top and between the words, also in black. The entire composition stands against a background color, predominantly utilizing HEX code F0ECEA. Additionally, the words "pure heart" offer versatility with a choice of three alternative background colors: HEX codes 8BAD9F, D2B5A3, and A28C89. The logo is equally impactful with an inverse background option, appearing in black on white, and white on black.
The color(s) consists of black letters against a background primarily in HEX F0ECEA. Additional background colors include HEX 8BAD9F, D2B5A3, and A28C89. The logo is also available in inverse background, black on white, and white on black is/are claimed as a feature of the mark.