The mark consists of The logo consists of a graphic element and text. The graphic element features a large blue stylized letter 'A' with a red outline. This 'A' is integrated with an image that resembles a stylized sun with rays extending from the bottom right, which are colored in shades of yellow and red. Additionally, there are two swooping lines, one red and one yellow, that mimic the motion of a road or a tire tread, crossing behind the 'A' and sun from left to right. Below this graphic, there is the text "ALVARADO FLEET SERVICES, INC." in a bold, sans-serif typeface. The font is black, which creates a strong contrast with the colorful imagery above. The text is arranged in a clear, horizontal layout, which ensures that the name of the company is easily readable. The overall design suggests movement and energy, which is appropriate for a company associated with fleet services. The sun element may imply a sense of direction, reliability, or the start of a new day, while the road or tire tread graphics imply travel or automotive services. The use of the colors red, yellow, and blue are often associated with activity, energy, and trustworthiness respectively..
The color(s) red, blue, and gold is/are claimed as a feature of the mark.
Trademark: 98338101
