35 Data analysis for business and marketing purposes, namely, analysis and understanding of past and present data to refine, enhance and maximize efforts and budgets; business and marketing consultation services, namely, review and analysis of outcomes in the field of college and university enrollment management, admissions and recruitment; Database management services, namely, management of a combined database of student profiles, in aggregated form for the benefit of others, to enable in researching national trends in the nature of academic and college interests by segmenting the student population by states, counties, zip codes and high schools; providing research information on strategic planning; Providing research information on travel planning based on market trends, historical data, and competitive information; Educational services, namely, conducting classes and workshops in the field of helping colleges and other educational consortia analyze their enrollment data, past and present, to provide insight into enrollment funnel velocity and conversion rates and student body demographics; Providing an online computer database in the field of education, namely, a combined database of student profiles, in aggregated form for the benefit of others, to enable in researching national trends, such as academic and college interests by segmenting the student population by states, counties, zip codes and high schools; Providing research information on education, namely, strategic planning, travel planning, territory research, and institutional research in the fields of academic trends and academic interests;Providing temporary use of non-downloadable cloud-based software that enables college and university enrollment, admissions, and recruitment personnel to perform market research, monitor recruitment techniques, and plan for future allocation of resources; Educational services, namely, providing temporary use of online non-downloadable computer software by means of an interactive website featuring summary reports of purchased data for enabling college and university recruitment personnel to perform market research, plan recruitment and enrollment strategies, allocate recruitment resources, and monitor the effectiveness of recruiting techniques; Software as a service (SAAS) services featuring cloud-based software allowing users to research, analyze, and see national trends, historical performance and recent demands on student population by academic programs, interests, demographics, religious affiliations, states, counties, zip codes and high schools and more to enable college and university enrollment, admissions, and recruitment personnel to analyze and identify targets
Trademark: 98337362
