The mark consists of a red label with a blue crest logo in the center top of the label with the wording "Real" in white and a yellow crown with four points above the letter "e" within the crest. The bottom and right sides of the crest are outlined by a thin white strip. Below the crest is the wording "SARDINES IN TOMATO SAUCE SARDINAS EN SALSA DE TOMATE." Below the wording appears a stylized drawing of a sardine. Below the sardine drawing appears a layered paint stroke design with yellow on top, blue in the middle, and red on the bottom. Within the yellow portion of the paint stroke design is the wording "ECUADORIAN PRODUCT".
The color(s) blue, white, yellow, red is/are claimed as a feature of the mark.
The English translation of "REAL" and "SARDINAS EN SALSA DE TOMATE" in the mark is "ROYAL" and "SARDINES IN TOMATO SAUCE".
"SARDINES IN TOMATO SAUCE" "SARDINAS EN SALSA DE TOMATE"