The mark consists of a label with a blue crest logo in the center top of the label with the wording "Real" in white and a yellow crown with four points above the letter "e" within the crest. The bottom and right sides of the crest are outlined by a thin white strip. The top half of the label is white and the bottom half of the label is light blue. In the top left corner of the label is a layered paint stroke design with yellow on top, blue in the middle, and red on the bottom. Within the yellow portion of the paint stroke design is the wording "ECUADORIAN PRODUCT." Below the paint stroke design is the wording "SOLID LIGHT TUNA IN BRINE ATÚN CLARO LOMITOS EN AGUA." To the right bottom corner of the label is a photo of tuna and a slice of tomato sitting on top of a leaf of lettuce.
The color(s) blue, white, yellow, light blue, red is/are claimed as a feature of the mark.
The English translation of "REAL" and "ATÚN CLARO LOMITOS EN AGUA" in the mark is "ROYAL" and "SOLID LIGHT TUNA IN BRINE".
"ECUADORIAN PRODUCT" "SOLID LIGHT TUNA IN BRINE" "ATÚN CLARO LOMITOS EN AGUA"