The mark consists of The image is a circular logo with a vibrant, edgy design, showcasing a chili-themed product. At the center is a stylized skull with an off-white color, black eyes, and red pepper-like spots on its face, wearing a chili pepper cap with an orange, sauce-like drip effect. Below the skull are two crossed red chili peppers with green stems, enhancing the spicy aesthetic. The text "CHILE SU MADRE" and "DE NUESTRA MADRE A LA SUYA" is written in bold, yellow/gold letters around the circle, with a note at the bottom reading "CONTAINS SEEDS AND NUTS." The colors used include red, dominating the background and peppers, black for outlines and shadows, cream for the skull, green for the pepper stems and cap, dark red/maroon for shading, and orange for the dripping effect, creating a bold, fiery, and memorable visual. The overall theme suggests an intense and flavorful product, with the design resembling a Día de los Muertos (Day of the Dead) style, giving it both a spicy and cultural character.
The color(s) red, black, cream/off-white, green, yellow/gold, orange, dark red/maroon is/are claimed as a feature of the mark.
Chile Su Madre
The English translation of Chile Su Madre de nuestra madre a la suya in the mark is chile your mother from our mother to yours.