9 Downloadable software and applications for accessing digital content in the nature of text, images and videos, and allowing users to submit electronic data to and access data and accessing a website where users can post ratings, reviews and recommendations in the fields of entertainment, travel, hotels, and restaurants, and for searching rates and availability of and reserving and booking of transportation, hotels, vacation rentals, other accommodations, and travel; providing downloadable software and applications for providing information relating to and accessing customer loyalty and incentive rewards program