The mark consists of a navy blue rectangle with rounded corners, the letters "VPP" appearing in white within the top of the rectangle, the stacked wording "VENDOR PRIVACY PROGRAM" appearing in white over a taupe background and below "VPP", the word "PARTICIPANT" appearing in white over a tan rectangular background and below "PROGRAM", and the wording "BBB NATIONAL PROGRAMS" appearing in white within the bottom of the navy blue rectangle and below "PARTICIPANT".
The color(s) navy blue, white, taupe, and tan is/are claimed as a feature of the mark.
The certification mark, as used or intended to be used by persons authorized by the certifier, certifies or is intended to certify that the goods/services provided have the met the data privacy and practice requirements established by the certifier under the Vendor Privacy Program.
"VENDOR PRIVACY PROGRAM", "PARTICIPANT" and "NATIONAL PROGRAMS"