The mark consists of a shield-shaped crest with the stylized head of an adult male lion on the left side and the stylized head of a lion cub on the right side with a line separating the two. Above the lion cub's head is the shape of an open book with the letters "DU" on the pages in stylized, capital font. The crest is surrounded by a white border and at the top there is stylized filigree and below is a stylized ribbon with the phrase "EST. 2004" in stylized capital font written on it.
DADDY UNIVERSE EST TWENTY HUNDRED FOUR
DADDY UNIVERSE EST TWO THOUSAND FOUR
DADDY UNIVERSE EST TWO ZERO ZERO FOUR
Color is not claimed as a feature of the mark.