The mark consists of the stylized non-Latin characters transliterate to "CHENG" and "KUI" above and the stylized wording "CHENGKUI" below.
The non-Latin characters in the mark transliterate to "CHENG" and "KUI" and this means "ORANGE" and "SUNFLOWER" in English.
Color is not claimed as a feature of the mark.
The wording CHENGKUI has no meaning in a foreign language.