The mark consists of The mark consists of the words "MAX" and "BET" in stylized font, separated by the head half of a cartoon marlin fish with an open mouth, with one fin partially over the "X" in "MAX", the marlin sword extending over the "B" in "BET", and the fin closest to the word "BET" holding a Spades royal flush, all above the words "VERO BEACH, FL", with the "O" in "VERO" replaced by a poker chip with a Spade in the center. MAX BET VERO BEACH FLORIDA Color is not claimed as a feature of the mark.