The mark consists of stylized wording "318 ROUTE MUST GO IN YOUR LIFE" and four Chinese characters inside a design of shield. "318" and "ROUTE" which flipped 90 degrees to the right are in the upper part of the shield. "MUST GO IN YOUR LIFE" above four Chinese characters are in the lower part of the shield.
THREE EIGHTEEN ROUTE MUST GO IN YOUR LIFE
THREE ONE EIGHT ROUTE MUST GO IN YOUR LIFE
THREE HUNDRED EIGHTEEN ROUTE MUST GO IN YOUR LIFE
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to CI SHENG BI JIA and this means this, life, requisite, drive in English.
The English translation of CI SHENG BI JIA in the mark is this, life, requisite, drive. The wording 318 ROUTE MUST GO IN YOUR LIFE has no meaning in a foreign language.