The mark consists of a circle emblem with a drawing of a smiling rabbit in the center sitting in a rocking chair holding a mug of alfalfa flowers, with a farm and mountain in the backdrop, and around the emblem is the literal element "peter's joe" at the top and "alfalfa treats" at the bottom in stylized, all capital letters. Leaf designs appear on both the right and left sides of the circle.
Color is not claimed as a feature of the mark.