9 Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; Application software, computer software, computer software platforms, computer programs, apparatus and instruments for the collection, processing, analysis, mining, searching, indexing, matching, retrieving, sharing, storage, development and management of data, for computer and video game playing and management; Computer software development tools for network servers and applications; Computer software development tools to empower game developers with scientific evaluation of new features and to facilitate conducting online experiments; Computer software development tools; Computer software for application and database integration; Computer programs for running development programs and application programs in a common development environment; Computer software platforms to provide for testing and experimentation services to global gaming studios; Computer software, computer system, computer platforms, software development kits and hardware for producing and related to empower game developers with scientific evaluation of new features, fostering the creation of exceptional games; Computer testing platform to provide users a set of tools, including real-time monitoring system and dashboards, experiment analysis, ROI dashboard to facilitate conducting online experiments; Custom software testing tool to measure the performance of different versions of an experience; Data carriers incorporating controlling programs; Animated cartoons; Computer game optimization and enhancement software; Computer games (software); Computer network server software for managing user content on computer networks and global computer networks; Computer programs for managing communications and data exchange between computers and electronic devices; Computer programs for monitoring computer systems performance; Computer software for cloud content management; Computer software for developing, managing and operating intranet sites; Computer software for managing secure communications over computer networks and global computer networks; Computer software for tracking changes and modifications to software and for managing software development projects; Computer software for use by computer network administrators to deploy and manage application software and network server software; Computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Computer software, namely, application interfaces, plugins, and protocol interfaces and computer software development tools for design and development of open-source and proprietary software programs; Computer software, namely, software development tools for content management in a cloud; Development tool programs for computer and video games; Downloadable software for creating indexes of information, indexes of web sites, and indexes of other information resources; Downloadable electronic publications in the nature of electronic books, magazines, journals, newsletters, newspaper in the field of computer game testing and experiments; Operating system software, namely, software controlling the operation of a computer and the execution of programs; Operating systems software for use in playing electronic games; Software for allowing communication and interaction between phones, mobile devices, televisions, video game consoles, media players, computers, digital media hubs, and audio visual devices; Sound recording strips