The mark consists of the words "SPECIAL RECIPE BREAD" in white with a white line above and below the words. The word "HAWAIIAN" in white is below, with the words "FAMILY BAKERS SINCE 1925" beneath, also with a white line above the words "FAMILY BAKERS" and below "1925", and white lines on either side of the word "SINCE". The 1925 portion is in a stylized font. To the right are two vertical white lines, and to the right of the two vertical lines is "1/2 LOAF" in white lettering. All of the above is set against an orange background.
SPECIAL RECIPE BREAD HAWAIIAN FAMILY BAKERS SINCE ONE THOUSAND NINE HUNDRED TWENTY FIVE ONE TWO LOAF
SPECIAL RECIPE BREAD HAWAIIAN FAMILY BAKERS SINCE NINETEEN TWENTY FIVE ONE TWO LOAF
SPECIAL RECIPE BREAD HAWAIIAN FAMILY BAKERS SINCE ONE NINE TWO FIVE ONE TWO LOAF
The color(s) orange and white is/are claimed as a feature of the mark.
"BREAD"