The mark consists of two line drawings of men, one with dark colored pants and one with light colored pants posing as boxers with a cup of coffee in their hands with the words Rugged Coffee in all capital letters above and below the boxers in an arch and the words EST. 2016 to the left and right of the boxers.
RUGGED COFFEE ESTABLISHED TWO THOUSAND SIXTEEN
RUGGED COFFEE ESTABLISHED TWENTY SIXTEEN
RUGGED COFFEE ESTABLISHED TWO ZERO ONE SIX
Color is not claimed as a feature of the mark.
"coffee"