The mark consists of Humo LLC owns Humo.Golf, an ecommerce site selling wearable sensor technology and instruction and training education. The letters H, U, M, O spell out Humo, which, Latin to English translation, means from the ground. The letters G, O, L, F are used to spell Golf, Humo's first athletic industry focus. The graphic design of Humo's sensor outline represents a golf ball on a tee..
Humo is currently using the logo on its e-commerce web site.
Color is not claimed as a feature of the mark.
The English translation of Humo in the mark is from the ground.