The mark consists of the words AMERICA'S BEST EYECARE + EYEWEAR. The words AMERICA'S BEST are stacked above the words EYECARE + EYEWEAR, separated by a line in red. The words AMERICA'S BEST are in blue. The words EYECARE + EYEWEAR are in black. The "E" in AMERICA is shaped like a flag, with the stripes in red and white and the square in the upper left-hand corner blue. No claim is made to the color white in the background.
The color(s) blue, red and black is/are claimed as a feature of the mark.