The mark consists of The logo is divided into 4 words: the word Cool in black with Blackhouse script font, the word Brown in black with Qwenzy font, the word New in black with Monserrat Bold font, and the word York in black with Monserrat Bold font. The word New York is on an oval yellow stripe, it has a stripe of black and yellow squares that represents the stripe simulating the identification of a New York taxi and on the word cool exactly in the middle of the word. There is a black torch.
The color(s) Black and Yellow is/are claimed as a feature of the mark.