The mark consists of The mark consists of a cartoon image of a smiley face dressed with a chef hat and mustache and which three wheat spikes stick outside the right side of the face. Directly beneath this image is a ribbon-like banner which contains the wording "La Boulangerie" appearing in stylized script font above the wording "Boul'Mich"..
Color is not claimed as a feature of the mark.
The English translation of la boulangerie in the mark is the bakery. The wording Boul'Mich has no meaning in a foreign language.