The mark consists of the literal elements "JAMES HOOK + CO EST. 1925" in a stylized, brown font, where "+ CO EST. 1925" appears below and to the right of "HOOK" and where a brown fishing hook appears under the literal element "JAMES". The literal elements appear against a tan, textured shape. To the right of all the literal elements appears a red, brown, and tan lobster. White is not claimed as a feature of the mark and appears as background.
JAMES HOOK AND CO EST NINETEEN TWENTY FIVE
JAMES HOOK AND CO EST ONE THOUSAND NINE HUNDRED TWENTY FIVE
JAMES HOOK AND CO EST ONE NINE TWO FIVE
The color(s) red, brown, tan is/are claimed as a feature of the mark.