The mark consists of The words "Diaz pa'lante coffee" are displayed underneath a half sun in a hand-brushed style with heat lines and a line in the center of the sun symbolizing a half of a coffee bean..
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) Yellow and Black is/are claimed as a feature of the mark.
The English translation of pa'lante in the mark is forward.
"pa'lante, coffee, half-suns"