The mark consists of the stylized gold and white wording "THE NATURAL EMERALD COMPANY" appearing to the right of a stylized shield crest design appearing in shades of gold, beige, and brown. Immediately above the shield is a thin pink rectangle, on which sits an open crown appearing in shades of gold, beige, and brown. The crown is adorned with five blue jewels with white highlights and additional smaller accent jewels of blue and white. The main shield element of the crest design is divided into four parts. The top portion of the shield appears in shades of gold, beige and brown, and features a mirrored pair of heraldic lion figures, which appear in shades of gold and brown. The center of the shield's upper portion prominently displays a diamond-shaped gemstone in shades of gold, brown and red. The bottom left-facing portion of the shield depicts a microscope in shades of gold and brown with a silver highlight, on a background comprising shades of brown. The bottom middle portion of the shield depicts a landscape with a stylized mountain of brown and gold, with a plain of gold and brown in the foreground, and a sky appearing behind the mountain in shades of gold and brown. The bottom right-facing portion of the shield depicts a stylized goldsmith's hammer appearing in shades of gold and brown with a silver highlight, on a brown background. Flanking the shield are scroll-like acanthus leaves in shades of red and brown. A curved banner appears around the base of the shield in shades of gold, beige and brown, with the stylized Latin inscription "Expletus Fides Calculu" appearing in shades of gold, beige, and silver.
The color(s) gold, silver, brown, beige, red, blue, pink and white is/are claimed as a feature of the mark.
"THE NATURAL EMERALD COMPANY"
Trademark: 98305054
