The mark consists of a navy blue rectangle with rounded corners, the letters "CBPR" appearing in white within the top of the rectangle, the stacked wording "CROSS BORDER PRIVACY RULES PROGRAM" appearing in white over a maroon background and below "CBPR", the word "PARTICIPANT" appearing in white over a red rectangular background and below "RULES PROGRAM", and the wording "BBB NATIONAL PROGRAMS" appearing in white within the bottom of the navy blue rectangle and below "PARTICIPANT".
The color(s) white, navy, red, and maroon is/are claimed as a feature of the mark.
The certification mark as used by persons or organizations authorized by the certifier, certifies that the services provided have demonstrated compliance with established data privacy standards and are in compliance with the requirements of the Cross Border Privacy Rules Program.
"CROSS BORDER PRIVACY RULES PROGRAM", "PARTICIPANT" and "NATIONAL PROGRAMS"