42 Software as a service (SAAS) services featuring software for collecting, contextualizing, tracking, analyzing, reporting, modelling, integrating, controlling, sharing, and managing a wide variety of data and information in the field of digital marketing, advertising, analytics, data science, fraud detection and prevention, and risk; Software as a service (SAAS) services featuring software for providing machine learning, digital identity solutions, and further context as data is collected from websites, mobile applications, and other digital and non-digital channels for the purposes of data activation in the marketing, media, advertising, and fraud and risk areas of businesses