The mark consists of a target with a circular white and bullseye surrounded by three concentric rings alternating red white, red . There is a horizontal arrow emerging from the center of the bullseye horizontally. The arrow has a dark brown shaft and two gold symmetrical feathers represented as right shifted parallelograms top and bottom. The feathers are colored with the same gold as the word "AIMS" that is to the right.
The color(s) red gold white dark brown is/are claimed as a feature of the mark.