The mark consists of the wording "BELLA BABY" in white on a dark navy blue banner within a white rectangle outlined in dark navy blue, above the word "HAPPY" in white with a white accent mark over the letter "A", the entire mark having a light violet rectangular background.
The color(s) white, dark navy blue and light violet is/are claimed as a feature of the mark.
The English translation of BELLA in the mark is BEAUTIFUL.
"BABY"