The mark consists of a stylized penny next to the wording LINCOLN HEATING & AIR MAKING EVERY PENNY COUNT! in three lines: LINCOLN in block letters on the first line, HEATING & AIR in smaller block letters on the second line, and MAKING EVERY PENNY COUNT! in stylized letters on the third line.
LINCOLN HEATING AND AIR MAKING EVERY PENNY COUNT
Color is not claimed as a feature of the mark.