35 Retail store services featuring clothing, headwear, footwear, fitness equipment, gym equipment, equipment for pilates, bags, cases, wallets, mugs, coolers, bottles, towels, training manuals, training videos books; online retail store services featuring clothing, headwear, footwear, fitness equipment, gym equipment, equipment for pilates, bags, cases, wallets, mugs, coolers, bottles, towels, training manuals, training videos books; providing incentive and rewards programs to customers through the issuing and processing of loyalty points for purchase of a company's goods and services; business administration of a consumer loyalty program; franchising services; franchise services, namely, offering business management assistance in the establishment and operation of fitness studios with retail space