The mark consists of the word or words "La Vida" in stylized form. These words have been generally written separately as two words in the particular form represented in the accompanying JPG image file attachment, that is to say, with the lower portion of the "L" beginning the word "La" extended under the entire word. Color is not claimed as a feature of the mark. Color is not claimed as a feature of the mark. The English translation of La Vida in the mark is The Life.