41 Entertainment services in the nature of providing temporary use of non-downloadable interactive games played via the Internet; Entertainment services, namely, production and distribution of an ongoing television game show; Entertainment services, namely, an ongoing series of television programs in the field of game shows; Entertainment in the nature of an interactive game show distributed over telephone networks and other hand-held wireless devices; Entertainment services in the nature of a live interactive game show; Providing distribution of on-screen trivia games and providing online video games in movie theaters; Providing temporary use of non-downloadable Computer game software for use on mobile and cellular phones; Providing temporary use of non-downloadable electronic game programs; Providing temporary use of non-downloadable software for playing games video game platforms; Providing temporary use of non-downloadable electronic game software for handheld electronic devices