The mark consists of a lightning bolt centered and located above the words "Insomnia Coffee Co. never · sleep · again" in a particular stylized design or font, with the word "Insomnia" in a particular design centered above the words "Coffee Co." and the words "Coffee Co." in a particular design centered above the words "never · sleep · again" in a particular design with an interpunct symbol located between those words.
Color is not claimed as a feature of the mark.