The mark consists of a distinctive design featuring all capital letters. The BARK U logo uses the dark blue color (Hex #012837) for the letters and is set on a white background. The space between the letters "K" and "U" incorporates the light blue paw symbol (Hex #00aeef) that is rotated 20 degrees to the left. It prominently showcases a dog catching a ball within the letter "R.".
The color(s) Dark Blue (R:1 G:40 B:55 Hex #012837) and Light Blue (Carolina Blue; R:0 G:174 B:239 Hex #00aeef) is/are claimed as a feature of the mark.