The mark consists of the term L'IDÉALE in a stylized lettering design with the letter D to the right of and lower than the first two letters and overlapping with the letters EAL appearing beneath, and the letter E at the end lower than the EAL; an apostrophe appears after the first letter L and a French accent appears above the first letter E.
Color is not claimed as a feature of the mark.
The English translation of L'IDÉALE in the mark is THE IDEAL.