The mark consists of the stacked wording "BON BON CHA" in a stylized font above five non-Latin stylized characters. The first letter "O" appears with a red background and two leaves. The second letter "O" appears with a teal background and the letter "A" in "cha" appears with a yellow background and a leave design.
The color(s) red, teal, and yellow ochre is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "tái wan bang bang chá" and this means "Taiwan good good tea" in English.
The wording bonboncha has no meaning in a foreign language.