The mark consists of a distinctive shape at the top, four stylized Korean characters in the left-middle, two stylized Chinese characters inside the red shape in the right middle, and stylized English characters "SHINAN EODAM" at the bottom. The distinctive shape at the top of the mark consists of a circular form wherein the sun rises over mountains, and a sea with waves is depicted..
The color(s) red is/are claimed as a feature of the mark.