The mark consists of a three-dimensional configuration of a reddish brown bottle seen from multiple angles. At the top of the bottle is a gold bottle cap with the words "BEEFEATER CROWN JEWEL" written around the side of the cap with bands above and below the words. The top of the cap contains the words "BEEFEATER CROWN JEWEL BEEFEATER CROWN JEWEL" that surrounds a design in the center consisting of a bird perched on a globus cruciger that is surrounded by scrolls, leaves pine needles, berries and a citrus slice. The neck of the bottle has a gold band that contains a series of thin black lines, the words "BEEFEATER CROWN JEWEL" in black lettering placed at the top, the signature "JAMES BURROUGH" in black placed at the bottom and then a circular seal that contains a bird perched on a globus cruciger that is sounded by scrolls, leaves, pine needles, berries and a citrus slice that is placed at the back of the bottle. The face of the bottle has a gold label with the words "BEEFEATER LONDON" in black and placed at the top and then the words "CROWN JEWEL" in blacked and placed at the bottom. In the center of the label is a design that consists of a bird perched on a globus cruciger that is sounded by scrolls, leaves, pine needles, berries and two slices of citrus. The sides of the bottle have a vertical rectangular beveled indentation with the word "BEEFEATER" embossed in the flat surface area of the indentation. The bottom of the bottle has a beveled square indentation.
The color(s) reddish brown, gold and black is/are claimed as a feature of the mark.
Trademark: 98288543
