The mark consists of SINCE 1977 above the image of a boy eating a chicken drumstick, above the words "TODAY'S CHICKEN" in Korean, all in green with white.
SINCE ONE NINE SEVEN SEVEN; SINCE NINETEEN SEVENTY SEVEN; SINCE ONE THOUSAND NINE HUNDRED SEVENTY SEVEN
The color(s) green and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to Ohnul Tongdak and this means Today Chicken in English.