The mark consists of The words "BACKROAD BAR-B-Q" in capital letters within a stylized frame. The word "BACKROAD" is centered above the word "BAR-B-Q" and there are flames extending upwardly from the central letters of "BACKROAD", namely, from CKRO. Beneath the stylized frame are the words "TAKE YOUR TASTEBUDS ON A JOYRIDE" in stylized font and between quotation marks.
BACKROAD BARBECUE TAKE YOUR TASTEBUDS ON A JOYRIDE
Color is not claimed as a feature of the mark.