The mark consists of a blue background with the stylized word "COLEMAN" in white font above a design in yellow featuring a barn, silo, sun, trees and animals near rolling valleys. The words "ALL NATURAL* MEATS" appear in white font below the design and above the words "ALWAYS NATURAL* SINCE 1875" in yellow font between two yellow triangles.
COLEMAN ALL NATURAL MEATS ALWAYS NATURAL SINCE ONE EIGHT SEVEN FIVE; COLEMAN ALL NATURAL MEATS ALWAYS NATURAL SINCE EIGHTEEN SEVENTY FIVE; COLEMAN ALL NATURAL MEATS ALWAYS NATURAL SINCE ONE THOUSAND EIGHT HUNDRED SEVENTY FIVE
The color(s) blue, yellow and white is/are claimed as a feature of the mark.