The mark consists of the stylized word "COLEMAN" above a design featuring a barn, silo, sun, trees and animals near rolling valleys. The words "ALL NATURAL* MEATS" appear below the design and above the words "ALWAYS NATURAL* SINCE 1875" between two triangles.
COLEMAN ALL NATURAL MEATS ALWAYS NATURAL SINCE ONE EIGHT SEVEN FIVE; COLEMAN ALL NATURAL MEATS ALWAYS NATURAL SINCE EIGHTEEN SEVENTY FIVE; COLEMAN ALL NATURAL MEATS ALWAYS NATURAL SINCE ONE THOUSAND EIGHT HUNDRED SEVENTY FIVE
Color is not claimed as a feature of the mark.