35 Advertising; business management, organization and administration; office functions; advertising, marketing and promotional services; distribution of samples; development of advertising concepts; shop window dressing; organization of trade fairs and exhibitions for commercial or advertising purposes; search engine optimization for sales promotion; administration of consumer loyalty programs; wholesale, retail and online retail services connected with the sale of precious metals and their alloys, jewellery, precious and semi-precious stones, horological and chronometric instruments, clocks, watches