The mark consists of two concentric circles with the words "CREAMERY CONNECTION" on the top half of the outer circle and the words "YOUR LOCAL SCOOP!" on the bottom half of the outer circle. The inner circle consists of a landscape scene containing a plowed field, trees, a farmhouse, a windmill, and clouds in the sky. Superimposed on the two circles is a silhouette of the head of a cow, with an ice cream cone on top with a heart appearing on top of the cone.
Color is not claimed as a feature of the mark.