The mark consists of The mark consists of FOUR distinguished, connected and aligned geometric forms: A Star symbol attached with a Circle, followed and attached by a Dimond shape as shown on playing cards finally followed and attached with a Rectangular shape. Inside the Star, the letter 'i' is inserted in the middle, a Heart shape is inside the Circle, the letter 'S' is inside the Diamond shape and the letter 'F' is inside the Rectangular shape forming the phrase "I LOVE SF": I Love San Francisco, being the Heart symbolizing the word 'love'. No exclusive right is claimed for SF aside as shown on the mark.
I LOVE SAN FRANCISCO
Color is not claimed as a feature of the mark.