The mark consists of Outer Gold Circle with "Veteran Owned" (Black Ops font) in black. Inner Black Circle with Crossed Axe and Flag (in gold) surrounded by three white stars. Below is the brand name "Heroic Axe" (AXIS Extra Bold) in Gold Colors: Gold #E0C575, Black #000000, White #FFFFFF..
The color(s) Black, Gold & White is/are claimed as a feature of the mark.