The mark consists of the stylized letters "Jinye" in green with a red leaf representing the dot at the top of letter "i", followed by two corresponding stylized Chinese characters in green, with the stylized wording "ALL NATURAL," and "NO ADDITIVES", below "JINYE" to the left and right of the lower portion of the "Y", respectively, in red.
The non-Latin characters in the mark transliterate to "JINYE" and this means "GOLDEN SPARKLE" in English.
The color(s) green and red is/are claimed as a feature of the mark.
"All natural, No Additives"