9 Apparatus for assisting cashless payment transactions, namely, computer hardware and downloadable software for receiving, processing, and transmitting cashless financial payment transactions from points of sale associated with the purchase of goods and services; downloadable computer software and downloadable computer software applications that allow users to research, view, and purchase eyewear, clothing, headwear, bags, umbrellas, wallets, belt, perfumes, pens, personal organizers, jewellery, cufflinks, chronometers, keyrings, chronograph, clocks, watches, alarm clocks, watch cases, watch straps, watch boxes, watch movements; downloadable application software for timekeeping and time measuring and for the operation and control of smartwatches, personal digital assistants (PDAs), and tablets; computer worn on the wrist, smartwatches; sunglasses, case for sunglasses ; downloadable software for use by consumers for activating product warranties