The mark consists of a stylized image of the stalks and leaves of three sugar cane plants, with the leaves of the middle plant also creating the form of a bird taking flight; to the left of the image is the text "SINCE"; to the right of the image is the text "1960"; below the image is the stylized text "FLORIDA CRYSTALS".
The applicant is not claiming color as a feature of the mark.
"SINCE 1960"