The mark consists of a stylized image of the stalks and leaves of three sugar cane plants, with the leaves of the middle plant also creating the form of a bird taking flight; to the left of the image is the text "SINCE"; to the right of the image is the text "1960"; below the image is the stylized text "FLORIDA CRYSTALS".
SINCE NINETEEN SIXTY FLORIDA CRYSTALS
SINCE ONE THOUSAND NINE HUNDRED SIXTY FLORIDA CRYSTALS
SINCE ONE NINE SIX ZERO FLORIDA CRYSTALS
Color is not claimed as a feature of the mark.
"SINCE 1960"