The mark consists of of a circular logo with a stylized bull in the middle in black on a white background. Immediately under the bull curving up are the words "100% ANGUS BEEF" in black. Around the bull logo is a thin black ring and around that is a thin white ring. Around that is a thick black ring with the words "AVALON" in white above the bull and the words "MEAT CANDY" in white underneath the bull. There is also a thin white ring around the thick black ring and thin black ring around that and a thin white ring around that. On the right side of the bull, underneath its horn is the outline of a rectangle and inside of the rectangle is the word "GOURMET" over the word "BEEF" over the word "JERKY".
AVALON MEAT CANDY ONE HUNDRED PERCENT ANGUS BEEF GOURMET BEEF JERKY
AVALON MEAT CANDY ONE ZERO ZERO PERCENT ANGUS BEEF GOURMET BEEF JERKY
Color is not claimed as a feature of the mark.